About Kapetto
About Kapetto
We create handwoven rugs that bridge Scandinavian minimalism with traditional Indian craftsmanship, honouring time-honoured techniques whilst embracing contemporary design principles.
Origin
A conversation between cultures
Kapetto was born from a deep appreciation for both Nordic design principles and centuries-old weaving traditions. We believe the most enduring pieces emerge when restraint meets mastery—when clean lines are brought to life through skilled hands.
Each rug in our collection represents a dialogue between aesthetic philosophies: the calm simplicity of Scandinavian design and the rich textile heritage of India. The result is something timeless—rugs that feel both contemporary and rooted in tradition.
"The best design is born not from following trends, but from understanding materials, respecting craft, and pursuing timelessness."
Craft
The art of hand-weaving
We collaborate exclusively with master weavers in India who have inherited their craft through generations. These artisans bring an intimate understanding of natural fibres, hand-knotting techniques, and the patience required to create something truly lasting.
Every rug is handwoven from premium materials: soft New Zealand wool and sustainable jute. We select these fibres for their durability, texture, and honest beauty.
The process is slow, intentional, and deeply human. There are no shortcuts. Each knot is tied by hand. Each row builds upon the last. What emerges is not merely a rug, but an heirloom.
Philosophy
Our guiding principles
Minimalism
We believe in restraint. Our designs are refined to their essence—nothing extraneous, nothing superfluous. Just clean lines, natural colours, and timeless forms.
Quality
We refuse to compromise on materials or craftsmanship. Every rug is made to endure decades, not seasons. This is our commitment to you and to the artisans we collaborate with.
Timelessness
Trends fade. We design for permanence. Our rugs appear as relevant today as they will in twenty years hence.
Craftsmanship
We honour traditional techniques and the skilled hands that bring them to life. Handwoven means human touch, human care, human mastery.
Sustainability
Natural fibres. Ethical production. Considered manufacturing. We create rugs that are kinder to the earth and to the people who craft them.
Authenticity
No pretence. No artifice. Just honest materials, genuine craftsmanship, and designs that respect both maker and user.
Collections
Expressions of our philosophy
From the plush texture of our Cashmere series to the raw elegance of our Sabi jute rugs, each collection reflects a different facet of our design approach. Every piece is created to enhance spaces with quiet sophistication.
Explore our collections to discover the rug that speaks to your aesthetic sensibility and spatial requirements.
Get in touch
We welcome enquiries regarding our rugs, custom sizing, trade programmes, or any questions you may have.