Journal
Reflections on craft, material, and the spaces we inhabit.
Written for designers, architects, and those who value beauty made by hand.
May 21, 2026 · 8 min read
Working with Kapetto: A Guide for Design Professionals
Everything interior designers and architects need to know about Kapetto's trade rug program: pricing tiers, sampling, custom sizing, lead times, and dedicated support.
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May 19, 2026 · 7 min read
Rugs and Acoustics: How Floor Coverings Improve Room Sound
Hard floors create echo and reverberation. The right rug, chosen for pile height and material density, can transform the acoustic character of any room.
May 14, 2026 · 9 min read
Master Weaver Profiles: The Hands Behind Kapetto's Rugs
Meet the master rug weavers of Bhadohi whose decades of skill and discipline shape every Kapetto rug. Seven artisan profiles, one shared philosophy.
May 12, 2026 · 8 min read
How to Commission a Custom Rug: Size, Shape, and Lead Times
Everything designers and homeowners need to know about commissioning a bespoke handmade rug: the process, pricing, shapes, lead times, and what to expect at each stage.
May 7, 2026 · 8 min read
Designing with Neutral Rugs: Earth Tones for Modern Interiors
Why earth-tone and neutral rugs dominate luxury design, how to choose warm vs cool neutrals, and how to layer textures for rooms that feel effortlessly complete.
May 5, 2026 · 8 min read
The Mughal Legacy: How India Became a Rug-Making Powerhouse
From the royal workshops of Akbar to the looms of Bhadohi, the history of Indian rugs is a story of imperial ambition, Persian mastery, and five centuries of living craft.
April 30, 2026 · 9 min read
Rug Care by Material: A Comprehensive Maintenance Guide
How to care for handmade rugs — wool, cashmere, jute, and silk — with a seasonal maintenance calendar and an emergency stain guide for every material.
April 28, 2026 · 7 min read
Flat-Weave vs Hand-Knotted: Understanding Rug Construction
Kilim or hand-knotted? Pile or no pile? A clear, practical guide to understanding rug construction methods and choosing the right one for your project.
April 23, 2026 · 8 min read
GoodWeave Certification: What It Means for Your Rug Purchase
GoodWeave certified rugs carry a promise most labels cannot make. Here is how the certification works, what inspectors look for, and why it matters for ethical sourcing.
April 21, 2026 · 7 min read
How to Protect Your Rug from Sun Damage and Fading
UV exposure is the leading cause of rug fading and fiber degradation. Learn practical steps to protect your investment, from window treatments to rotation schedules.
April 16, 2026 · 8 min read
New Zealand Wool: Why It's the Gold Standard for Luxury Rugs
New Zealand wool rugs are prized above all others for their whiteness, resilience, and dye absorption. Here's why fiber origin matters more than most buyers realize.
April 14, 2026 · 8 min read
How Interior Designers Use Rugs to Define Spaces
Rugs in interior design do far more than cover floors. Learn how leading designers use scale, texture, and color to zone, anchor, and transform rooms with a single piece.
April 9, 2026 · 9 min read
The Women Weavers of Bhadohi: Artisan Profiles
Meet the women rug weavers behind Kapetto's most beloved pieces. Five artisan rug makers in India whose skill, patience, and artistry define what luxury truly means.
April 7, 2026 · 10 min read
Specifying Rugs for Hospitality Projects: A Trade Guide
Everything designers and procurement teams need to know about specifying rugs for hotels, boutique properties, and restaurants: durability, fire ratings, custom sizing, and trade pricing.
April 2, 2026 · 9 min read
Rug Placement Rules Every Interior Designer Should Know
The definitive placement guide for interior designers: living rooms, dining rooms, bedrooms, open-plan spaces, and layering. With practical configurations and common mistakes.
March 31, 2026 · 8 min read
Why Handmade Rugs Are Worth the Investment
A cost-per-year analysis, a case for appreciation over time, and the intangible case for choosing a handmade rug over a machine-made alternative. The numbers may surprise you.
March 26, 2026 · 9 min read
Jute Rugs: A Complete Guide to Natural Fiber Elegance
Everything you need to know about jute rugs: properties, how jute compares to sisal and seagrass, care instructions, best rooms, and Kapetto's Sabi collection.
March 24, 2026 · 8 min read
The Art of Loom Knotting: How Kapetto's Cashmere Rugs Are Made
Inside the looms of Bhadohi: how loom knotting differs from hand knotting, why Kapetto chose this technique for cashmere, and the artisans who make it possible.
March 19, 2026 · 7 min read
How to Choose a Rug for Your Bedroom
The bedroom rug is the first thing your feet touch in the morning. Here is how to choose one that rewards that moment every single day: placement, sizing, material, and color.
March 17, 2026 · 8 min read
Natural Dyes in Handmade Rugs: Colors That Age with Grace
Indigo, madder, walnut, pomegranate: the palette of the natural dye tradition is ancient, complex, and utterly irreplaceable. Here is why naturally dyed rugs age into something synthetic colors never can.
March 12, 2026 · 8 min read
Rugs for Living Rooms: A Designer's Guide
The living room rug is the most consequential floor decision in any interior. Here is how to get it right every time: sizing, material, color, layout, and styling.
March 10, 2026 · 7 min read
What Is Knot Density? Understanding KPSI in Handmade Rugs
KPSI is the single most important technical specification in a hand-knotted rug. Here is what it means, how to count it, and why it matters for quality, detail, and price.
March 5, 2026 · 9 min read
A History of Rug Making: From Ancient Persia to Modern Artisans
From the frozen steppes of Siberia to the looms of Bhadohi, the story of handmade rugs spans 2,500 years of human artistry, trade, and devotion to craft.
March 3, 2026 · 8 min read
Cashmere vs Wool Rugs: Which Is Right for Your Home?
A frank side-by-side comparison of cashmere and wool rug fibers: softness, durability, maintenance, price, and which rooms each serves best.
February 26, 2026 · 7 min read
Rug Trends 2026: What Interior Designers Are Specifying
Earth tones, artisan provenance, cashmere underfoot, and rugs sized for the room rather than the furniture. A look at where the market is moving.
February 24, 2026 · 8 min read
How to Clean a Wool Rug: The Complete Care Guide
From daily maintenance to stain emergencies, the definitive guide to keeping your wool rug beautiful for decades.
February 19, 2026 · 9 min read
How Hand-Knotted Rugs Are Made: From Fiber to Finished Piece
A complete guide to the hand-knotted rug process, from raw fiber selection and dyeing through knotting, washing, and the final quality check.
February 17, 2026 · 7 min read
Bhadohi: The Carpet Capital of the World
Inside the city that has supplied the world's finest rugs for five centuries, and why Kapetto calls it home.
February 10, 2026 · 8 min read
The Art of Hand-Knotted Rugs: A Guide for Interior Designers
Understanding knot density, material selection, and why hand-knotted rugs remain the gold standard for residential and hospitality projects.
February 3, 2026 · 7 min read
Cashmere Rugs: The Ultimate in Luxury Underfoot
Why cashmere has become the most sought-after material in luxury rugs, and how to care for this extraordinary fiber in your home.
January 27, 2026 · 9 min read
Choosing the Right Rug Size: A Designer's Complete Guide
Room-by-room sizing rules, custom vs. standard dimensions, and the furniture placement principles that make or break a rug layout.
January 20, 2026 · 7 min read
Sustainable Luxury: How Artisan Rugs Are Made Ethically
Fair trade practices, GoodWeave certification, natural dyes, and the human story behind every ethically made luxury rug.
January 13, 2026 · 8 min read
Wool vs Jute vs Cashmere: Which Luxury Rug Is Right for Your Space?
A material-by-material comparison of the three most popular natural fibers in luxury rugs — durability, feel, appearance, and best applications.
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